The companies RE’FLEKT and Rummel Matratzen have introduced an Augmented Reality system to support sales and marketing of client-individual mattresses. The SENSOflex-mattress, a special mattress taking more sophisticated measurements from an individual client than just weight and size, serves here as the basis. The measurements coming from this system, such as individual pressure points at different locations, allow for better consultancy services at the point-of-sale to identify the most optimal product for a particular client. Klaus Neudecker, member of the board of Rummel Matratzen had the idea of taking the advantage of Augmented Reality to bring his sales scenario to a new level.
“I was looking for an option to explain our customers in a more efficient and intuitive way what we are able to measure”, says Klaus Neudecker (see full interview at wearear.de).
For this reason, the SENSOflex system has been equipped with Augmented Reality technology to support intuitive communication between client and customer consultant. “With the Augmented Reality system, we are able to reduce the administrative part of the communication. This allows us to spend more time with the client.” (see re-flect.com)
The hardware component of the Augmented Reality system consists of a monitor and a camera, while the latter is directed to the client lying on the mattress. Here, the video images of the camera are augmented with a virtual spinal column and dedicated visualizations of the measurements delivered by the SENSOflex-mattress. The consultant and the client, both, can see the AR visualization on the monitor to better communicate the individual analysis and potentially fitting product.
According to Dirk Schart, Corporate Communications Manager at RE’FLEKT GmbH, the virtual augmentation is registered in 3D with the mattress by a one-time registration of the bedding and the camera. In the final place of installation, both devices have a fixed relative position, which makes tracking negligible. However, sensors of the SENSOflex-mattress are used to improve the superimposition of virtual information onto the lying client.